Why you do that
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Bonus chapters

Follow-ups and rabbit holes

Extra angles that did not fit the print arc: follow-up studies, controversies, and paths worth a few minutes on a lunch break. Same narrative shape as the book, formatted for the web.

  • I Knew It All AlongBaruch Fischhoff · 1975DecisionsMemory
  • How to Kill 400 People and Save Them at the Same TimeAmos Tversky and Daniel Kahneman · 1981DecisionsPersuasion
  • The 9-Year-Old Who Beat the ExpertsEmily Rosa · 1998IdentitySocial
  • You Have No Idea How You'll FeelDaniel Gilbert and Timothy Wilson · 2000WellbeingDecisions
  • The Slot Machine in Your PocketB.F. Skinner · 1938MotivationAttention

Why You Do That.

50 landmark psychology experiments for the AI age by Sagi Smolarski. Out April 2026.

© 2026 Sagi Smolarski · 50psy.com

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50 experiments · 50 chances to catch yourself.