Why You
Do That.
Fifty landmark psychology experiments, retold with the parts the popular versions leave out, plus a concrete way to use AI to push back on every one of them.
Prompts
The book ends each chapter with prompts you can paste into an assistant. Use them with the pushback-oriented setup from the opening chapters so the model argues against your first instinct instead of polishing it.
About the book
Why You Do That: 50 Psychology Experiments for the AI Age is built around a simple idea: the experiments are the spine, and AI is a practical lever you can use once you see the bias clearly. Each chapter ends with copy-ready prompts and habits you can try on a regular Tuesday. If you only skim one companion website section, start with prompts and bring them straight into the tool you already use.
Quiz
Short checks that mix recognition, “what would you predict,” and gentle spoilers from the research. They are designed to make the patterns stick before you read the full chapter story.
Interactive quizzes are rolling out on this site. For now, treat each chapter as its own quiz: read the setup, pause, commit to an answer, then let the experiment surprise you.
Bonus chapters
Extra angles that did not fit the print arc: follow-up studies, controversies, and rabbit holes you can read here as full bonus chapters.